Money Helper
The Awkward Conversation
Brief.
Raise awareness for MoneyHelper’s ‘Talk Money Week’ and get people to confront the discomfort around talking about money.
Solution.
‘The Awkward Conversation’ is a street interview series built around brutally honest “would you rather” questions.
Partnering with influencer @thesquid_vids, we captured real, unfiltered reactions and turned them into thumb-stopping content that got people thinking and talking.