Optimum Nutrition
The Gold Standard Zone
Brief.
There’s a popular myth that Protein powders will just bulk you up, but in fact Whey Protein helps repair your muscles after training whatever your sport.
Solution.
Top athletes know the hard work doesn’t stop when finishing a session. They need to recover properly to come back even stronger next time.
Using High Intensity, Strength and Endurance athletes our campaign focuses on the unseen moments of ‘just after a workout’. Where they are already preparing for the next session so they can get back in The Gold Standard Zone.
Awards.
Global TBWA Disruption Awards - Commendation
Results.
Social media up 38% reaching 45m
Sales increase of 9.9% +$2.2m
Return of investment of 340%