The AA
It’s OK. I’m with The AA.
Brief.
The AA needed a brand platform that could stretch across everything from breakdown cover to insurance, finance and driving school.
Solution.
We created ‘It’s OK, I’m with The AA’.
A simple, reassuring idea that works wherever the brand shows up.
Built around moments of uncertainty, it shows how The AA turns doubt into confidence, whether you’re on the road, learning to drive or managing the everyday costs of driving.
Awards.
The Marketing Society Awards
Brand Communication (Large) – Winner
British Arrows Awards
Integrated Category – Shortlisted